TATA Tea Premium Desh Ke Dhaage
Film
Craft Animation
FMCG
Digital Film
A Tribute to India's Handloom Legacy
Inspired by the rich heritage of Indian handlooms, the film celebrates the craftsmanship, artistry, and cultural identity woven into every thread by the incredible artisans across our country.
Adding even more soul to the film is the iconic voice of Usha Uthup - a true admirer and ambassador of Indian handloom traditions.
Storyboard Slides
A huge shoutout to the amazing team at Bad Donkey Small Wall for helping shape this vision, and heartfelt thanks to the teams at Tata Tea Premium and MullenLowe Lintas Group for wonderful collaboration.
Proud to have crafted a piece that celebrates the threads that connect our stories, our culture, and our nation.
Stills
Credits
Agency
MullenLowe Lintas Group
Production house
Bad Donkey Small Wall
Animation Studio
Supermassive Studios
Director
Shiv Parameswaran
Executive Producer
Shiv Parameswaran
Producer
Crayon Pictures
Harshita Umesh
Harshita Umesh
Assistant Director
Johnny Ambrose
Animation Direction
A P Arun
Concept Artist
Adhithi Harikumar
Designs & Animations
A P Arun
Lingappan P
Swetha Gandhi
John B Francis
Nikthash K S
P Praveen Kumar
Lingappan P
Swetha Gandhi
John B Francis
Nikthash K S
P Praveen Kumar















