Google Search
We had the opportunity to work on the VFX and animation for Google India’s campaign series, “What New Questions Can You See?” — a visually playful and curiosity-driven campaign that celebrates the joy of asking questions.
Created for Google India, the campaign consists of four films that transform everyday observations into thought-provoking and humorous questions. From “Why is Ganji Chudail Ganji?” to “What does 'OK' means in 'Horn ok Please'?”, the films encourage audiences to look at the world around them with fresh curiosity.
Bringing Curiosity to Life Through VFX and Animation
Our team worked on the visual effects and animation across the campaign, helping shape a dynamic visual language that complemented the quirky storytelling.
The campaign blends live-action filmmaking with motion graphics, animated typography, visual transitions, and integrated VFX elements to create an engaging viewing experience. Every frame was designed to visually amplify the questions being asked, turning simple observations into memorable visual moments.
The creative challenge was to ensure the animated elements felt naturally embedded into the world of the films while maintaining a playful and highly engaging tone.
Award-Winning Digital Design & Animation
The campaign was recognized at the Kyoorius Creative Awards 2024, where it won the Baby Blue Elephant Award for Digital Design & Animation.
Crafting Visually Engaging Brand Campaigns
As a studio focused on animation, motion graphics, and VFX, we love collaborating on projects that merge storytelling with visual experimentation. Campaigns like "What New Questions Can You See?" showcase how animation and VFX can elevate brand communication and create memorable audience experiences.
From commercial films and branded content to digital campaigns and motion design, we help brands transform ideas into visually compelling stories through animation and visual effects.
Stills
Credits
Adhithi Harikumar
Vivek Muralidharan
Nube Studio