ITC Mangaldeep
Mangaldeep Fusion - Timeless Meets Trendy
A handcrafted stop-motion animation film for ITC Mangaldeep Fusion, celebrating the coming together of timeless traditions and modern sensibilities.
Made by hand, frame by frame, the film uses real fragrance ingredients as visual elements - blending traditional notes like sandalwood, lavender, and sambrani with contemporary fragrances such as vetiver, sage, and oud.
Storyboard Slides
The project was a fun exploration of tactile storytelling, transforming everyday fragrance ingredients into dynamic visuals that reflect the spirit of the brand - where tradition meets trend.
Behind the Scenes






Stills
Credits
Client
ITC Mangaldeep Agarbathi
Agency
Ogilvy, Mumbai
Director
Shiv Parameswaran
Production House
Bad Donkey Small Wall
Animation Studio
Supermassive Studios
Producer
Harshita Umesh
Associate Producer
Rakesh Kumar
Storyboard
A P Arun
Pre-Visualization
Kiran Koyyana
Previs Assistant
Aakarshika Poovathasan
Stop Motion Animators
A P Arun
Kiran Koyyana
Lingappan P
Aakarshika Poovathasan
Praveen Kumar
Kiran Koyyana
Lingappan P
Aakarshika Poovathasan
Praveen Kumar
Music Composer
Anurag Patnaik
DOP
Vijay Krishnan
Color Grade
Kinako, Chennai
Mango Post, Chennai
Mango Post, Chennai












