Supermassive Studios

Fastrack X Coke

Motion Graphics Animation

A stylized 2D motion graphics animation films for Fastrack to promote their limited edition watch collaboration with Coca‑Cola India.

Fastrack X Coke

Two Icons, One Collection

The campaign celebrated the coming together of two iconic youth brands through a vibrant collection of watches inspired by the unmistakable colors and visual identity of Coca-Cola. Designed with bold aesthetics and playful energy, the collection combined Fastrack's contemporary watch design language with Coca-Cola's instantly recognizable branding.

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Creating Motion Graphics Films for a Fashion Brand

The animation concept used the simple but visually engaging forms. Built around the communication line “Awesome Together”, each film explored the idea of two iconic elements coming together - much like the collaboration itself.

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Minimal Motion Design with Bold Visual Energy

The visual approach focused on clean graphic compositions, fluid transitions, rhythmic animation, and bold color-driven storytelling. The films were designed to feel youthful, energetic, and instantly eye-catching across digital and social platforms.

Using minimalist design language allowed the product and the collaboration identity to remain the hero while the motion graphics added personality and movement to the storytelling.

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Designing Animated Brand Content for Fashion and Lifestyle Brands

Fashion and lifestyle brands today demand content that is visually sharp, platform-friendly, and instantly engaging. For this project, the challenge was to create a strong visual identity using simple graphic elements while maintaining the playful spirit of both brands.

The result was a series of animated films that combined graphic simplicity with expressive motion design to create memorable branded content.

Motion Graphics and Animation for
Brand Collaborations

Collaborative campaigns like Fastrack x Coca-Cola are exciting opportunities to create visually distinctive branded content that connects with younger audiences through design, motion, and storytelling.

We love crafting bold visual experiences that help brands communicate with energy, clarity, and personality.

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Stills

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Credits

Agency
Lowe Lintas, Bangalore
Client
Fastrack
Direction
Shiv Parameswaran
Animation Studio
Supermassive Studios
Animation Direction
A P Arun
Motion Design
A P Arun
Animators
Lingappan P
Syed Muhibullah
Swetha G
Yuvaraj
Praveen
Music & SFX
Bharu