Tata Tea Premium Utkala Dibasa
Film
Craft Animation
A celebration of Odisha’s rich handloom heritage and artistic traditions. The film was designed as a sensory journey where craft, music, and storytelling came together in a vibrant visual experience.
we created an illustrated world inspired by the colors, textures, and cultural essence of Odisha. As the visuals unfolded, folk melodies from the region intertwined to form a soulful musical piece, giving rhythm and emotion to the narrative.
Storyboard Slides
The film became a tribute to the beauty, detail, and cultural richness woven into the handlooms of Odisha.
Stills
Credits
Client
Tata Tea Premium
Direction
Shiv Parameswaran
Production House
Bowline
Animation Studio
Supermassive Studios
Animation Supervisor
A P Arun
Character Animation
Adhithi Harikumar
Motion Design
A P Arun
Animations
Lingappan P
Syed Muhibullah
Swetha Gandhi
Nikthash K S
Praveen Kumar
Syed Muhibullah
Swetha Gandhi
Nikthash K S
Praveen Kumar
Music
Anurag Patnaik